The techniques used in business development include, for example, the evaluation of marketing opportunities and sales markets, the business analysis of customers and competitors, the initiation of future business and follow-up business as well as the writing of business plans and the design of concrete business models.
Concrete business development measures usually begin with the evaluation of an innovative business area or one that has not yet been developed by the organization. An example is a real estate logistics manager, who would like to set up a real estate special fund for the first time in order to attract institutional investors.
